Funeral Director encourages West Mids businesses to sign armed forces covenant

Held each year on the last Saturday of June, the 29th this year, Armed Forces Day is an opportunity to show support for those in the Armed Forces community, from those currently serving, to Service families, veterans and cadets.

Jennifer Ashe & Son currently employs four ex-service men and women among its 20 staff, across five branches in the West Midlands and Staffordshire, and signed the Armed Forces Covenant in 2023 – a pact outlining the business’ dedication to supporting ex-service men and women.

The family-run funeral director is headquartered in Willenhall, and Funeral Service Operative, Steven Matthews is one of those staff who has a military background. Steven has been with the business since 2021, after he served for 5 years in Germany with the Royal Artillery.

Steven said of the funeral directors: “I could tell as soon as I became a part of the Jennifer Ashe team, that it was a business that really cared about its staff. There has been a big focus on our wellbeing and future prospects, and that was reaffirmed when the business signed the Armed Forces Covenant last year.

“The team have helped support me with my transition into civilian work life, making it enjoyable and rewarding in the process.”

John Ashe, Managing Director at Jennifer Ashe & Son, is keen to honour those who have served their country, like Steven: “It is a no-brainer to support our Armed Forces, from our active service men and women, to those who have served, such as Steven.

“We want to support veterans and their families in every way possible, and are proud to offer discounts on our services for ex-service men and women. This Armed Forces Day, we’re encouraging other businesses in the West Midlands to sign the Armed Forces Covenant too. It’s a very simple gesture and commitment that shows solidarity with and respect for those who have selflessly served our country and means as an employer you offer a welcoming and support environment to ex-service personnel.”

Jennifer Ashe & Son Funeral Directors is an award-winning, family-run funeral directors, established in 2016. They specialise in providing a supportive and caring service for families across the West Midlands and Staffordshire during the difficult times of bereavement.