Birmingham-based Alwayse Engineering appoints new Head of Global Partnerships

Having started his career as an apprentice with Rolls-Royce before qualifying as a mechanical engineer, Dean also brings with him 17 years of experience in sales at companies including Gould Alloys (part of AMA Metals Group), Trelleborg Sealing Solutions and Integrated Polymer Solutions.

Based in Aston, Birmingham, Alwayse is the leading designer and manufacturer of ball transfer units and currently exports to over 70 countries. As Head of Global Partnerships, Dean will be tasked with growing the company’s extensive network of partners and distributors around the world.

He joins the company at an exciting time and is the latest in a series of senior hires that includes Claire Umney as Managing Director and James Turner as Head of Sales for UK & Ireland, following the acquisition of the Birmingham-based engineering company by Lifco AB in 2023.

Dean comments: “After my first week at Alwayse I can see so much potential already. We have fantastic products, a growth mentality and a great team culture. Everyone is pulling in the same direction to achieve a common goal. For me, the mission is to grow the sales with our Global Partners by finding new applications and revenue streams to explore as well as growing market share in existing markets.”

Claire Umney, Managing Director of Alwayse Engineering, adds: “Dean has the ideal combination of first-hand engineering allied to technical sales experience that enables him to really understand the high load-bearing challenges many of our potential customers are facing. We have some very ambitious plans to grow our international customer base and Dean’s appointment is a key component of our business development strategy.”

For further information, please visit: www.alwayse.co.uk.