Joe Lycett to inaugurate ‘International Day of Birmingham’ in Victoria square - here's when

A new three-part travel series from the comedian in which the the "self-appointed" ambassador for the UK's second city aims to visit all of the Birminghams in North America will air in 2025.

Ahead of the new Sky series, Joe will launch an International Day of Birmingham next week.

As the Lord Mayor’s chosen ambassador, Joe has united Birmingham, Birmingham and all the other Birminghams across North America!

This ‘historic alliance’ will be celebrated on Tuesday, September 24, and every year from this day forth and shall be known as the ‘International Day of Birmingham’.

As part of his diplomatic mission, the Birmingham-born comedian has collected the signatures of officials from all the Birminghams and ahead of the public celebrations, the Lord Mayor of Birmingham UK will countersign the Friendship Agreements.

Joe and his assortment of new Brummie buddies will make their way through the crowds, led by an array of Birmingham bred talent – from a roaming brass band, cheerleaders, dhol drummers, stilt walkers, and many more surprise performers.

The celebrations for the International Day of Birmingham will commence at 3pm in Victoria Square.

What has Joe said about the event?

Joe said: “International Day of Birmingham should be something we already celebrate, but I am thrilled to be joining the Lord Mayor in our inaugural celebration.

“I have travelled thousands of miles around niche and rural parts of America to help create this lasting legacy for all Birminghams, the greatest places on earth, better than dumps like London and Paris and New York, and link all Birminghams with the other Birminghams so that all Birminghams are friends with Birmingham.”

When does the new TV show air?

Joe Lycett’s United States of Birmingham will air in 2025 on Sky Max and NOW