The beauty spot just outside of Birmingham named the 6th most popular UK waterside destination

A beauty spot in Solihull has been named among the UK’s most popular waterside destinations.

New data has revealed the UK's top 10 most popular waterside destinations.   

The research conducted by boat insurance experts at InsureMy analysed Google search data to establish which UK waterside destinations are being searched for the most.The study looked at Google searches of 128 waterside destinations from the Canal & River Trust. 

The research shows that Earlswood Lakes in Solihull is the sixth most popular waterside destination, averaging 4,600 monthly searches.

The lake is ideal for indulging in sailing, bird-spotting, walking and the area even hosts a craft centre. And if you fancy some shopping, aongside is Earlswood Lakes Craft Centre with a range of unique, handmade gifts, ceramics, interiors and jewellery.

It was named ahead of a number of popular waterside destinations, including the Stratford upon Avon Canal.

Which are the top 5 destinations?

Sowerby Bridge in West Yorkshire topped the list of most popular waterside destinations, with a monthly average search volume of 17,508.

In second place and another West Midlands entry is Rudyard Lake in Staffordshire, with 8,652 searches a month on average. In third place is Wigan Pier in Greater Manchester, with an average of 8,125 monthly searches, and Camden Locks in London comes in fourth place with 7,425 average monthly searches.

In fifth place is the Llangollen Canal, which crosses the border between England and Wales and has 4,775 average monthly searches.

The Stratford upon Avon Canal was named the 25th best waterside location.

What’s been said about the research?

Stewart Barnett, Head of Marketing for InsureMy commented on the findings: "Brits visit waterside destinations for a variety of reasons, whether for a peaceful escape, nature watching or a leisure activity.

“With the ongoing costs of living crisis, many people choose to have day trips out to scenic UK locations instead of going abroad. These findings feature stunning landscapes that offer visitors the perfect places to visit during the likes of the Easter Holidays.

"It's fascinating to see a diverse range of locations featured in the study's top 10 rankings, with West Yorkshire claiming the top spot and London securing fourth place. Despite their contrasting atmospheres, both destinations offer unique experiences. The various locations in the study also highlight the different options available for potential visitors regarding travel distances." 

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